Transmedia Storytelling is a strategy that uses current and emerging technologies along with traditional strategies to enable the participant to become immersed in a story to increase engagement and understanding. Henry Jenkins, Professor of Communications, Journalism, Cinematic Arts, and Education at the University of Southern California, explains that “In transmedia, elements of a story are dispersed systematically across multiple media platforms, each making their own unique contribution to the whole.” It is a strategy that is used in the world of marketing and entertainment, still lagging in the education sector.
Telling stories across multiple platforms and formats addresses multiple learning modalities, encourages participation and motivates participants. Stories are used to teach a wide variety of concepts at all levels of education. A virtual world with a sim designed to draw students into a “game” could potentially result in a high level of learning of a literary work, historical event, or scientific phenomenon. The compelling attributes of transmedia storytelling are the capacity to engage participants and the capacity to promote creativity among the participants. Engagement is crucial to meaningful learning and creativity is identified as a 21st Century skill necessary to solve problems and be competitive in a global environment. As we look into school reform and teacher preparation for 21st Century schools it may be beneficial to ensure that teachers have some knowledge and skills in the the use of Transmedia storytelling.